What's Sizzling
IEG Report Sponsorship Spending on Endurance PDF Print E-mail
Thursday, 22 September 2016 10:24





IEG Best Practices: Incorporating Sponsors Into Social Media PDF Print E-mail
Friday, 26 June 2015 12:11

Instagram Scores Highest for March Madness Engagement PDF Print E-mail
Thursday, 09 April 2015 15:11


CrossFit Show Strength to Excel Among Participatory Sports (SBJ) PDF Print E-mail
Tuesday, 19 August 2014 13:02


What If Marketing Were An Olympic Sport? PDF Print E-mail
Thursday, 27 February 2014 14:49

How Social Media Moves Consumers from 'Sharing' to 'Purchase' PDF Print E-mail
Friday, 21 February 2014 17:24

Click the image to read more!


The (R)evolution of Sports Sponsorships PDF Print E-mail
Thursday, 25 July 2013 15:30


Sponsors Require More Agency Support, Spend Less On Activation PDF Print E-mail
Tuesday, 23 April 2013 14:07


Spending on Endurance Events total $102 Million PDF Print E-mail
Tuesday, 06 November 2012 11:22

Research Segments Fans by Lifestyle not Sport PDF Print E-mail
Monday, 24 September 2012 12:54

Click here to read full article.

Running USA's Annual Marathon Report PDF Print E-mail
Friday, 20 July 2012 11:59

 2012 Marathon, Half-Marathon and State of the Sport Reports

NJ DOT Partners with State Farm PDF Print E-mail
Friday, 06 April 2012 11:28

NJDOT Partners with State Farm

Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage PDF Print E-mail
Wednesday, 21 March 2012 08:39

Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage

Growing Popularity of Sponsorship Sales Agencies PDF Print E-mail
Friday, 13 January 2012 16:13

Click here to download the "The Growing Popularity of Sponsorship Sales Agencies."

Sponsorship Sales Essentials PDF Print E-mail
Friday, 04 November 2011 08:11

Revisiting The Essentials_ Sponsorship Sales - Sponsorship.pdf 

NY Times: Three Times the Effort, but Not the Cost PDF Print E-mail
Tuesday, 13 September 2011 10:18


Sport of Triathlon Has Become the New Status Symbol PDF Print E-mail
Thursday, 20 January 2011 15:50


Age 70 and training for long distance triathlons PDF Print E-mail
Wednesday, 10 November 2010 09:59

Passionate and Dedicated at Age 70


NYC Tri goes to lottery system for 2011 race PDF Print E-mail
Thursday, 28 October 2010 14:09


Triathletes, 40-Somethings, Going for Youth- NY Times Article PDF Print E-mail
Wednesday, 27 October 2010 13:01


With jobs on the run, the jobless go running PDF Print E-mail
Wednesday, 20 October 2010 15:22


Growth in the Sport of Triathlon PDF Print E-mail
Friday, 24 September 2010 15:49


Nation's Tri breaks record...... PDF Print E-mail
Tuesday, 21 September 2010 08:52

On Sunday, September 12th, 2010, the Nation's Triathlon broke the record for most triathletes (4,800) competing in an Olympic Distance triathlon in North America.  In only its 5th year, the Nation's Triathlon also had over 7,000 registrants for the world class race. The two-day Sports and Fitness Expo held at the prestigious Washington Hilton in downtown D.C. attracted over 15,000 attendees.  Precision Sports Entertainment was on hand to help coordinate, manage and service all corporate partners throughout the race weekend. We offer a special thank you to all our 2010 Nation's Triathlon sponsors.



Running continues to outpace “recession” PDF Print E-mail
Wednesday, 11 August 2010 08:51


Lance Armstrong leaps back into triathlons! PDF Print E-mail
Tuesday, 20 July 2010 13:31


From the Sponsorship Pros……. PDF Print E-mail
Tuesday, 20 July 2010 13:30

“At 44 years old, a friend convinced me to do my first triathlon.  What a rush!  1 year later I haven’t looked back one bit.  I’ve done 5 triathlons and just completed my first half-ironman.  One of the things I love is the people you meet; educated, motivated and very successful both professionally and personally.  Having spent 25 years in the advertising business I can tell you, this is an influential group of people that advertisers want to reach.  Yes, the endemic products to the sport, but also financial service companies, automotive, wireless, travel and many more.  These people spend money…….and others follow their lead.”

- John Feyrer, Vice President of Sales, CBS MaxPreps, Inc.

"I've spent 15 years in sports marketing and the past 2 years participating in duathlons and triathlons as part of my extracurricular activities.  From someone devoted to the sponsorship business, I am excited to see corporate America embracing this growing property.  The demographics and psychographics are extremely attractive for brands that want to target athletes who are fully engaged to the races in which they participate. “

- Sean Downes, Director, Corporate Entertainment Solutions,  Madison Square Garden

Triathlon Clubs nationwide exceed 800 mark! PDF Print E-mail
Tuesday, 20 July 2010 13:28


“Everything Can Have a Sponsor, Including High School Sports” PDF Print E-mail
Tuesday, 20 July 2010 13:27

(March 22, 2010 as found on examiner.com)

MSG Network has a new channel, MSG Varsity, which covers high school sporting events in the tri-state area. In addition, the NYC Department of Education is opening the Public School Athletic League up to potential sponsorships in hopes of increasing funding and activities for the league.


“Influential Events” PDF Print E-mail
Tuesday, 20 July 2010 13:26

(April 1, 2010 as found on promomagazine.com)

Recent research has found that “promotion/sponsorship from the company” is more effective in the minds of the consumer than the traditional advertising. This underscores the importance of companies using a new engagement model when promoting their products and services.


“New Store Owner Believes Running is Recession-proof” PDF Print E-mail
Tuesday, 20 July 2010 13:25

(April 13, 2010 The Janesville Gazette)

Tawnya Hagen, an endurance sport enthusiast and participant opened a running shoe business. In the article, she talks with confidence that running is a sport that will thrive through both bull and bear economies as well as about how endurance sports permeate every aspect of her life.


“USA Triathlon Membership at an All-Time High” PDF Print E-mail
Tuesday, 20 July 2010 13:24

(May 20, 2010 on triathlon.org)

Multisport participation is at an all time high, as demonstrated by USA Triathlon reaching its highest membership numbers of all time (as of March, 2010). This trend really hammers home the fact that many Americans are taking their fitness goals seriously and are very motivated.


Mayor Adrian Fenty Finishes 16th At Washington DC Triathlon PDF Print E-mail
Tuesday, 20 July 2010 13:10

(June 21, 2010 on competitor.com)

Washington Mayor Adrian Fenty highlighted a field of more than 2,000 competitors Sunday in the inaugural Washington DC Triathlon, which featured Sprint and Olympic distance courses that wound through the city’s monumental corridors before finishing along Pennsylvania Avenue.


“Fast Times For Jobless Runners” PDF Print E-mail
Tuesday, 20 July 2010 13:10

(July 16, 2009 in The Wall Street Journal)

As Unemployed Amp Up Their Training, Marathon Results and Participation Rise Laid-off Americans are using their newfound free time to pursue fitness goals and are pushing participant numbers of triathlons to all time highs. As the article suggests, training for triathlons and endurance sport events provides a necessary outlet and structure for people in need.


“Industry News: Is Triathlon Recession Proof?” PDF Print E-mail
Tuesday, 20 July 2010 13:08

(December 9, 2008 on runningnetwork.com)
Despite the downturn in the economy, the recession has not had a damaging effect on the industry. In fact, the industry has been increasing in popularity and participation, perhaps because people need an outlet during such stressful times.



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